Barclays Plots Asia Revival With Strategic Hires After Hiatus

By Bloomberg

(Bloomberg) -- Barclays Plc plans to make key hires in investment banking and wealth management across Asia next year as the British lender plots its return to some of the world’s fastest growing economies after a 2016 restructuring.

The bank -- which is benefiting from a boom in deals and trading along with its Wall Street rivals -- is seeking to rebuild in some of the markets it exited, and is targeting China, India, Singapore and Australia to expand, according to Jaideep Khanna, head of Barclays Asia-Pacific and India chief executive officer. It’s also hiring in Japan and Hong Kong.

“We are profitable in the region and I fully expect it to continue in 2022,” Khanna, 56, said in an interview in Mumbai. “Our focus is going to be consistent - try and stick to the areas where we are strong. There are enough areas for us to drive returns today and that’s what we are focused on.”

Barclays is expanding in Asia after former CEO Jes Staley unleashed a global round of job cuts five years ago that shuttered its cash securities operations across Asia. The bank had then scaled back operations in countries including Australia, South Korea and Malaysia, but kept its prime brokerage and derivatives business in the region. It has hired nine key executives in Asia in the last eight months.

“Barclays in 2021-22 is a very different business that existed prior to 2016,” Khanna said. “It is much more focused now, generating better returns with more local knowledge and more self-awareness.”

‘Holy Grail’

The bank joins rivals such as HSBC Holdings Plc. and Standard Chartered Plc in beefing up its presence in Asia with a focus on China as President Xi Jinping opens up one of the world’s largest banking markets to foreign competition. Barclays has already made a number of strategic appointments in the region this year, including a regional head of distressed debt and special situations debt trading.

“In China we are small, we see the potential and we want to continue to invest in a calibrated and deliberate manner there,” he said. “Diversification in financial services is the holy grail. That has saved firms.”

Unlike peers such as UBS Group AG and Citigroup Inc., Barclays currently has a small presence in China and operates through a single branch and a representative office.

In India, where Barclays has the highest number of employees outside of the U.K., the bank plans to invest just over $400 million to grow its corporate, investment and wealth management businesses after a flurry of deals and investments in the South Asian nation, it said in August.

Barclays is “probably the only international bank of our size and stature that has the regional CEO based out of India - that gives a sense to how important India is,” Khanna said.

C.S. Venkatakrishnan, who took over as the global CEO in November, called India a “core part” of its Asia franchise in a LinkedIn post following a recent visit to the country.

Barclays also plans to build up its private banking business in Singapore, and investment banking in Australia by hiring locally, he said. The bank has a stake in Australian advisory firm Barrenjoey Capital Partners, which hired a number of prominent deal-makers last year from banks including UBS and JPMorgan Chase & Co.

Khanna said Barclays will aim to maintain its returns and be very deliberate about its investments in Asia. “I know that sounds boring, but boring is safe as there are risks in this region.”

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