TABOOLA COOKIE POLICY

Last updated: January 7, 2019

Introduction

When you visit or access our services or products (for example when you install the Start app; collectively the "Products"), we use (and authorize third parties to use) web beacons, cookies, pixel tags, scripts, tags and other technologies ("Tracking Technologies").

The Tracking Technologies allow us to automatically collect information about you and your online behavior, as well as your device (for example your computer or mobile device), in order to enhance your navigation on our Products, improve our Products' performance and customize your experience on our Products. We also use this information to collect statistics about the usage of our Products, perform analytics, deliver content which is tailored to your interests and administer services to our Users, advertisers, publishers, customers and partners. In addition, we may merge information we have with information collected through Tracking Technologies and with information we may obtain from other sources and, as a result, such information may become Personal Information.

We also allow third parties to collect information about you through Tracking Technologies. This information is anonymized and cannot identify you, and is used for marketing and ad-targeting purposes.

What are cookies?

Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage or an app. When used, the cookie can help make our websites, mobile apps and services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.

Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences, and make the interaction between you and the website and our services smoother and more efficient. Cookies are also used to help ensure that the advertisements you see online are relevant to you and your interests.

When do we store cookies?

We store cookies when you visit or access our website or when you interact with our services - these are called "first party cookies". In addition, cookies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content through our services - these are called "third party cookies". Both types of cookies may be stored either for the duration of your interaction with our services or for repeat visits.

What types of Tracking Technologies do we use?

There are five main types of Tracking Technologies:

·         Strictly necessary – These Tracking Technologies are essential to enable you to login, navigate around and use the features of our websites or services, or to provide a service requested by you (such as your username). We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security reasons - for example to detect violation of our policies, identify and prevent fraud, fulfill your requests and to support other security features.

·         Functionality – These Tracking Technologies allow us to remember choices you make (such as your language) and provide enhanced and personalized features. The information these cookies collect remains anonymous and they cannot track your browsing activity.

·         Performance – These Tracking Technologies collect information about your online activity, including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).

·         Targeting or advertising cookies – These Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests. They can also be used to cap the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.

·         Social media cookies – Our website and services may include social media features, such as the Facebook "Like" or "Share" buttons. These features are either hosted by a third party or hosted directly through our services. Your interactions with these features are governed by the privacy statement of the company providing these features.

The table below summarizes the Tracking Technologies we use.

How to manage your cookie settings

Please note that we do not recognize or respond to automated browser signals regarding Tracking Technologies, including "Do Not Track" requests. However, there are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of our website or services may not work properly or as effectively.

Turning off cookies via your web browser Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.

Information about cookies is usually found in the "Help" section of the web browser. Below are some links to some commonly used web browsers:

·         Chrome

·         Chrome for mobile

·         Internet Explorer and Microsoft Edge

·         Mozilla Firefox

·         Safari

Turning off third party cookies. You can turn off certain third party targeting/advertising cookies by visiting the following link: Network Advertising Initiative, Digital Advertising Alliance opt-out page and the European Digital Advertising Alliance opt-out page.